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Chapter 1 – 1

Chapter 1 – The story begins…

Meet Den - An often confused denim addict that struggl ...
Denimio Ultimate Guide to Denim

The Ultimate Guide to Japanese Denim (final)

Buying that legendary pair of Japanese selvedge den ...

Pherrow’s fly.  Thoughtful as always.

Introducing Pherrow’s

We’re always stoked to introduce a new brand ...

A nice, warm Jelado watch cap.

What’s the Scoop with Jelado?

Hi everyone! Pretty excited to get to sit down and tel ...
Japan.  Blue.  Pocket.

A Look at Japan Blue

Japan Blue is quite popular among denimheads. This bra ...
This we avoid.

On Denim, the Ultimate Primer, Pt. IV

Ultimately, this will all add up to your fit. Your fit ...
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ON DENIM, THE ULTIMATE PRIMER, PT. III

Aside from the shrinking, or not shrinking, of the cot ...
That texture!  A soak can bring about suck beauty.

On Denim, The Ultimate Primer, Pt. II

The first thing to consider when approaching Japanese ...

On Denim, The Ultimate Primer, Pt. I

It may seem daunting. And, hell, we won't argue with t ...
Indigo lump.

A Look at Dyes in Two Parts, Pt. II

So, enough of indigo already? Nah. We can never get en ...
Indigo_plant_extract_sample (1)

A Look at Dyes in Two Parts

We like indigo. That's obvious, right? (source: wikipe ...
STORY OF BIG JOHN | DENIMIO PREMIUM JAPANESE DENIM

[2015] The Story of Big John

We are very excited to be carrying Big John now  ...